Every Google Ads Lead, Captured and Attributed
Google's lead form assets (formerly lead form extensions) let a prospect submit straight from a Search or YouTube ad without visiting your site. Powerful, except Google holds those leads for roughly 30 days, and downloading CSVs is nobody's job.
LeadNudge collects them the moment they submit, alongside every website lead your Google campaigns drive, with campaign attribution intact on both paths.
Native Lead Forms, Connected in Minutes
The integration is a webhook, the delivery method Google built for CRMs: LeadNudge issues a URL and secret key, you paste both into the lead form asset, and press "Send test data" to watch the test lead land in your pipeline. From then on:
- Instant arrival: leads hit the pipeline seconds after submission, starting the follow-up clock while intent is hot
- Every answer preserved: custom form questions become form responses on the lead, feeding the AI score and the drafted first message
- Campaign attached: routing rules fire on the campaign, so the Downtown campaign's form leads reach the Downtown team automatically
- Retry-safe and deduplicated: webhook retries and repeat submitters cannot create duplicate leads
Website Clicks Attributed Too, Even With Zero UTM Setup
Some Google leads submit the native form; the rest click through to your landing pages. The LeadNudge capture snippet stores the Google click ID and campaign on every one, including for ad accounts that never configured UTM tracking, because Google's own auto-tagging parameters are enough. Campaign-level lead counts and cost per lead appear in your Google Ads report without anyone maintaining tracking templates.
The Click ID Is the Whole Game
Capturing the lead is table stakes. Capturing the click ID with it is what most setups lose, and it is the key that unlocks the feedback loop: when your team qualifies or closes a lead in the pipeline, LeadNudge uploads that event to Google as an offline conversion tied to the original click. Google stops optimizing for form fills and starts optimizing for the leads that became revenue. The full loop, Meta included, is covered on the conversion signals page.
Both capture paths, native forms and website clicks, preserve the click ID automatically. Nothing to configure, included on every account.
FAQ
Common questions.
Stop Losing Google Leads to a 30-Day Window
Native form leads collected in seconds, website leads attributed without UTM housekeeping, and closings that train your Google spend. Connected in minutes.
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